SEP 22, 2025
Small design is faster. Faster to iterate on, to reason about, and collaborate on.
Small features are faster to build. Small PRs are faster to review, test, debug, and deploy.
Small releases are easier for customers to absorb and integrate into their workflow.
Small delivers delight to customers regularly, creating a constant sense of improvement.
Small software compounds and creates an organization that constantly ships. It gives us contact with reality – customers! – more often. And that contact with reality builds ownership.
Let customers tell you what's missing with each release. Then you'll know what's actually important to build next.
Think big, ship small.